rouleur-brewing-coAs a consumer, it’s exciting to experience what almost feels like a race to develop the craft beer infrastructure here in North County. As an Encinitas resident myself, I’ve written previously about the drool I’ve had to wipe from my keyboard in anticipation of the arrivals of satellite tasting rooms courtesy of Culture Brewing and Modern Times, but we’re still playing catch-up to our neighbor to the north.

Carlsbad’s Burgeon Beer Co. has been been open for about a month now but their official grand opening is being celebrated this very weekend. If you hurry, you might still be able to land a few tickets for the first session on Saturday from 12-4 but by the time you read this, no guarantees 😉

It looks like the next purveyor of finely crafted malt beverages slated to come online just south of the 78 Hops Highway will be Rouleur Brewing Company, where “Old World Heritage Meets Modern Craftsmanship.”

From their website:

Inspired both by the collaborative, artisanal craft of modern craft breweries and the secretive, monastic breweries of the Old World, our beers are designed to be stylish without precedence, irreverent without recklessness. There is symmetry to what we do… ROULEUR is about bringing into balance well-crafted style variations and ingredient combinations that expertly reach beyond the rules and limitations tradition has imposed on others.

In an article appearing in, owner Rawley Macias says the following about his new brewery coming to Carlsbad: “We’re rule benders. Our beer doesn’t fit the traditional style guidelines and it’s something we’re very proud of. We can’t wait to share it with San Diego.”

Pronounced “ruler”, the term rouleur is plucked from the cycling world and is descriptive of “a multifaceted athlete who thinks outside the box and is capable of all roles”. A devoted cyclist himself, Macias is determined to bring this mindset to the beers which should be flowing forth from their 2000 square-foot tasting room at 5840 El Camino Real, Suite 101 soon. Their brewhouse will be capable of producing 1800 barrels a year and will feature ten beers on tap. Six of which will be dedicated to core beers with another four rotating with the seasons.

Spring brings with it new life, and fortunately for us, new craft beers as well 😀

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